I wan to introduce a famous designer, which
you guys are familiar with. Paul Rand was an American art director and graphic
designer. He was born in 1914 and died in 1996. Paul
Rand has some of the most widely-known contributions of graphic designs to
corporate companies. Logos such as UPS and Cummins Engine are only a couple
examples of his famous work. I really like the way he using type and geometry
shapes to create logo it’s simple but impressive. He can turn some very complex
things into a very simple stuff.
Paul Rand's most popular logo
was probably the IBM logo which was designed in 1956. It literally shows a
picture of an eye (I), the animal shape of a bee (B) and the letter M. This design is so smart that people
can read the message really quick by look this image.
Like all (or most) graphic
designers, Paul started with simple projects. This proves that the majority of
employees have to work their way up in the world and take constructive
criticism on a positive note. Anyone has the chance to be spectacular; it just
takes a lot of time and effort. Everyone has to start somewhere!
没有评论:
发表评论